[Carfreeliving] TLC t-shirt ideas

[Joshua Switzky]

I like cheryl's ideas. I prefer the "happy" side of car-free-ness as
opposed to telling people they and their cars are awful killers. That's not
a t-shirt I'd want to wear a lot. A slogan should be assertive, yet
cheerful, clever, and/or humorous. Along those lines, I like the very last
one on dave's list:  "I lost 3,500 pounds. Ask me how (I got rid of my
car)."

This is a bit too much for a t-shirt, but how about an publicity campaign,
or at least a page on the website and a brochure, on the opportunity costs
of owning a car. Like this:
What I would have spent on owning a car this year: $8,000
What I'll do with my $8,000 this year:
      New laptop computer  $1,500
      1 week trip to Paris  $1,500
      Lift tickets for 10 days skiing in Tahoe $500
      Ten dinners at fancy restaurants  $500
      New camping gear  $500
      1 week trip to Hawaii  $750
      New bicycle I've wanted  $1,250
      12 months Muni passes, BART tickets, taxi rides, car rentals $1,500



-j




                                                                           
             "Brinkman,                                                    
             Cheryl"                                                       
             <Cheryl.Brinkman@                                          To 
             McKesson.com>             Carfreeliving at livablecity.org       
             Sent by:                                                   cc 
             Carfreeliving-bou                                             
             nces at livablecity.                                     Subject 
             org                       RE: [Carfreeliving] TLC t-shirt     
                                       ideas                               
                                                                           
             08/26/2005 04:24                                              
             PM                                                            
                                                                           
                                                                           
                                                                           




-Car free and happy

-I'm on a Car free diet

-A human gets 20 miles per gallon of beer.

-Car free and loving it



cheryl

-----Original Message-----
From: Dave Snyder [mailto:dave at livablecity.org]
Sent: Friday, August 26, 2005 2:11 PM
To: Carfreeliving at livablecity.org
Subject: [Carfreeliving] TLC t-shirt ideas

We're about to launch a membership program here at TLC --
announcement coming some time in September. One of the tried-and-true
benefits of membership is of course the t-shirt. We have a great
logo, the question is the slogan.  We need your help with ideas!
While we still have some work to do on messaging, our projected niche
in the movement is in support of car-free living. Below is a list
from an earlier brainstorm to get you started. Share your idea with
the whole list!

- Legalize Jaywalking.
- Eco-urbanist.
- Keep Your Cars Off My Body.
- Streets are for People.
- Streets Belong to Everybody.
- Demand your Right to the City.
- Multimodalist.
- Cars Kill. Does Yours?
- Kill Your Car (Before It Kills You).
- Jesus [Buddha/Mohammed] was a Pedestrian.
- Free Parking is Not a Right.
- My Bike Can Beat Up Your Car.
- I Bike [Walk/Take Transit] and I Vote.
- I Am Traffic (Calming).
- Your Car Smells Funny.
- We're Here, We're Car-Free, Get Used to It.
- These Boots Were Made for Walking
- Parking Cars is for Suckers (from Repo Man)]
- I lost 3,500 pounds. Ask me how.

Dave


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