[Carfreeliving] TLC t-shirt ideas

[Brinkman, Cheryl]

 I love the list of what to do with the money instead of paying for a car.
We actually had a co-worker ask how we could afford to go on such good
vacations - uh, hello, no brand new Nissan X-Terra and no $150 a month for
parking.

-----Original Message-----
From: Joshua Switzky [mailto:Joshua.Switzky at sfgov.org] 
Sent: Friday, August 26, 2005 4:55 PM
To: Brinkman, Cheryl
Cc: Carfreeliving at livablecity.org; Carfreeliving-bounces at livablecity.org
Subject: RE: [Carfreeliving] TLC t-shirt ideas





I like cheryl's ideas. I prefer the "happy" side of car-free-ness as
opposed to telling people they and their cars are awful killers. That's not
a t-shirt I'd want to wear a lot. A slogan should be assertive, yet
cheerful, clever, and/or humorous. Along those lines, I like the very last
one on dave's list:  "I lost 3,500 pounds. Ask me how (I got rid of my
car)."

This is a bit too much for a t-shirt, but how about an publicity campaign,
or at least a page on the website and a brochure, on the opportunity costs
of owning a car. Like this:
What I would have spent on owning a car this year: $8,000
What I'll do with my $8,000 this year:
      New laptop computer  $1,500
      1 week trip to Paris  $1,500
      Lift tickets for 10 days skiing in Tahoe $500
      Ten dinners at fancy restaurants  $500
      New camping gear  $500
      1 week trip to Hawaii  $750
      New bicycle I've wanted  $1,250
      12 months Muni passes, BART tickets, taxi rides, car rentals $1,500



-j