[Carfreeliving] TLC t-shirt ideas

Joel Pomerantz doajig at earthlink.net
Mon Aug 29 14:05:42 MDT 2005



some T-shirt thoughts & ideas:

I agree with Josh that happy is better than sad, but "car-free" is 
not necessarily something that conjures happy to most people--more 
likely scorn--and if it's sad but gut-wrenching, it might be worth it 
to "disturb the peace"--the same old dilemma as ever in activism.


ideas:

a) "We've got to kick this addiction. It won't work on a finite 
planet" --David Brower

b) "We are driving through the earth's resources at a rate comparable 
to driving a car 128 MPH, and accelerating." --David Brower

(thanks to Hitesh for lending me McPhee's book on Brower, source of 
the above and other inspirations)

c) The  words "car-free and thriving" with a fine print list of the 
dozens of car-free cities and other places (in the U.S., mostly 
campuses, but there are dozens of car-free downtowns in Europe).

d) Cars are inappropriate.
Get out of your car.

e) (This is a gruesome one, and I'm not sure who'd be willing to wear 
it, but I drew it up anyway, at
http://www.bok.net/jig/transferpoint/anti-car-car.jpg )

We love our kids:
We provide them with all conceivable conveniences...
a lifestyle which just happens to take up all the worlds resources...
and destroy global ecosystems.
And we protect their fragile young minds:
We don't tell them about all the lives reduced to ruin to provide us 
with those comforts...
And we reassure them "someone" will solve all the problems they're inheriting.

(I'd like to paint it on a car some day.)

Joel



At 4:54 PM -0700 8/26/05, Joshua Switzky wrote:
>I like cheryl's ideas. I prefer the "happy" side of car-free-ness as
>opposed to telling people they and their cars are awful killers. That's not
>a t-shirt I'd want to wear a lot. A slogan should be assertive, yet
>cheerful, clever, and/or humorous. Along those lines, I like the very last
>one on dave's list:  "I lost 3,500 pounds. Ask me how (I got rid of my
>car)."
>
>This is a bit too much for a t-shirt, but how about an publicity campaign,
>or at least a page on the website and a brochure, on the opportunity costs
>of owning a car. Like this:
>What I would have spent on owning a car this year: $8,000
>What I'll do with my $8,000 this year:
>       New laptop computer  $1,500
>       1 week trip to Paris  $1,500
>       Lift tickets for 10 days skiing in Tahoe $500
>       Ten dinners at fancy restaurants  $500
>       New camping gear  $500
>       1 week trip to Hawaii  $750
>       New bicycle I've wanted  $1,250
>       12 months Muni passes, BART tickets, taxi rides, car rentals $1,500
>
>
>
>-j
>
>
>
>
>                                                                           
>              "Brinkman,                                                   
>              Cheryl"                                                      
>              <Cheryl.Brinkman@                                          To
>              McKesson.com>             Carfreeliving at livablecity.org      
>              Sent by:                                                   cc
>              Carfreeliving-bou                                            
>              nces at livablecity.                                     Subject
>              org                       RE: [Carfreeliving] TLC t-shirt    
>                                        ideas                              
>                                                                           
>              08/26/2005 04:24                                             
>              PM                                                           
>                                                                           
>                                                                           
>                                                                           
>
>
>
>
>-Car free and happy
>
>-I'm on a Car free diet
>
>-A human gets 20 miles per gallon of beer.
>
>-Car free and loving it
>
>
>
>cheryl
>
>-----Original Message-----
>From: Dave Snyder [mailto:dave at livablecity.org]
>Sent: Friday, August 26, 2005 2:11 PM
>To: Carfreeliving at livablecity.org
>Subject: [Carfreeliving] TLC t-shirt ideas
>
>We're about to launch a membership program here at TLC --
>announcement coming some time in September. One of the tried-and-true
>benefits of membership is of course the t-shirt. We have a great
>logo, the question is the slogan.  We need your help with ideas!
>While we still have some work to do on messaging, our projected niche
>in the movement is in support of car-free living. Below is a list
>from an earlier brainstorm to get you started. Share your idea with
>the whole list!
>
>- Legalize Jaywalking.
>- Eco-urbanist.
>- Keep Your Cars Off My Body.
>- Streets are for People.
>- Streets Belong to Everybody.
>- Demand your Right to the City.
>- Multimodalist.
>- Cars Kill. Does Yours?
>- Kill Your Car (Before It Kills You).
>- Jesus [Buddha/Mohammed] was a Pedestrian.
>- Free Parking is Not a Right.
>- My Bike Can Beat Up Your Car.
>- I Bike [Walk/Take Transit] and I Vote.
>- I Am Traffic (Calming).
>- Your Car Smells Funny.
>- We're Here, We're Car-Free, Get Used to It.
>- These Boots Were Made for Walking
>- Parking Cars is for Suckers (from Repo Man)]
>- I lost 3,500 pounds. Ask me how.
>
>Dave
>
>
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